Kourtney Kardashian Talks Boohoo Collaboration Backlash

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Kourtney Kardashian Talks Boohoo Collaboration Backlash

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Kourtney herself is no stranger to criticism for her environmental influence. this summer, report discovery She passed 101,000 gallons over California drought levels at her two-acre Calabasas home. And she may not personally own her private jet, but she Set up a private jet for your family It’s definitely been a problem in recent months.

After that, the idea of ​​a “sustainable” collaboration between Kourtney and Boohoo got some frowned upon. “When Boohoo first approached me to collaborate on a line,” Kourtney said in a statement at the time. “Boohoo responded with a desire and excitement to incorporate sustainable practices into our line.”

Well, Kourtney’s Collection out now. Although it contains some recycled materials, it is not recyclable and also uses recyclable polyurethane. release toxic chemicals at landfill.

“Boohoo approached me as a sustainability ambassador and knew I would get a backlash because the two didn’t go together, but I thought about the fact that fast fashion, or the fashion industry in general, isn’t like that. Everywhere” Courtney wrote on instagram During the launch of the collection and during the New York Fashion Week show.

“I thought about the interest this collaboration will bring to people who may not have known about the impact of fast fashion on the planet. I wondered how impactful it would be to get Boohoo to make an initial change and then take responsibility for the bigger changes. I thought I was going crazy. . . it’s definitely making a little bit of noise that I was expecting,” she said.

“I certainly don’t have all the answers, but as someone who has collaborated with fast fashion lines in the past, I have intention and purpose as someone who hasn’t been backed up because they haven’t paid attention to change for the better,” she continued, she continued. would have mentioned 2017 Pretty Little Thing collaboration.

“I invite all experts with ideas, suggestions (I have already seen some of you and will absolutely contact you to talk and learn more). I want to help. As I work, I want to help based on my experience. Same goes for Boohoo. I’ve learned that their changes, how they made this line more sustainable, and that as consumers we can help… all forward!!” she concluded

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