Kourtney Kardashian Is Boohoo’s New “Sustainability Ambassador”

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Kourtney Kardashian Is Boohoo’s New "Sustainability Ambassador"

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Stars like Kevin Hart, Sylvester Stallone and Dwyane Wade have far exceeded the tolerance standards, even though Californians have been living by strict regulations since January.

Kim Kardashian, for example, said he exceeded the water level limit by 230,000 gallons between two properties in Hidden Hills.

Likewise, Kourtney Kardashian is known to have over 101,000 gallons at her two-acre Calabasas home this summer.

And as well as her excessive water usage, Kourtney and her sisters often tend to fly around the world in private jets, usually showing off their lavish trips on Instagram. However, unlike Kim and Kylie Jenner, Kourt does not own her own private jet.

But despite her lavish lifestyle, Kourtney continued to preach to her followers about protecting the environment.

In February, a reality star said, “CO2 Tracker“Time to get our shit together.” Ironically a few months later, her two sisters made it to the top 10 celebrities with the most CO2 emissions by private jets.

Then, in April, Kourtney urged fans to “love” and “take care of” the planet every day, sharing several picturesque photos of Hawaii on Earth Day. She recently received a number of comments from users asking if she “really” loves the planet because she used her water excessively during her drought.

And just last month, Poosh founder told his followers not to throw away cigarette butts while sharing the harmful effects of cigarette butts on the environment. once again in the post Criticism Online as fans say it’s a “disease” for Kourtney to “try to lecture” about the climate crisis.

One replied, “They are said to be the sisters of the water-abusing jet fuel queen.” The other called Cote and her sister the greatest hypocrite on the planet.

Now, weeks later, Kourtney is again facing backlash after announcing a new collaboration with fast-fashion retailer Boohoo.

Kourtney reposted a photo from the fashion industry trade journal WWD on Tuesday to her Instagram Story, revealing that she’s acting as a “sustainability ambassador.”

“When Boohoo first approached me to collaborate on a line, I was concerned about the impact the fast-fashion industry is having on the planet,” she said in a statement. “Boohoo responded with a desire and excitement to incorporate sustainable practices into our line.”

“It has been a fruitful experience to have direct conversations with industry experts,” she said. “I appreciate the opportunity to use my platform to drive conversations that lead to lasting change, and to share actionable tips with consumers on how using my voice can help us do our part.”

“There is still a lot of work to be done and a lot of room for improvement, but I truly believe that all the progress we can make when it comes to sustainability is a step in the right direction and opens up dialogue for future developments,” she added. .

WWD reports that Kourtney’s collection will be available “exclusively” on Boohoo’s website and will include 41 styles, all made from recycled polyester and recycled cotton. Prices range from 6 to 100 dollars.

Boohoo, one of the world’s most popular fast-fashion retailers, has faced a massive backlash in recent years. news broke It was that the brand violated the rights of factory workers and provided poor working conditions to its employees. it later exposed Several company directors were aware of these issues before they were revealed, but did not act accordingly.

Moreover, the fast-fashion industry has its own set of problems, given its enormous and catastrophic impact on the environment. The fast fashion business is said to be driven by low prices, high turnover, and growing consumer demand for the latest trends.At the expense of people and the earth.”

In light of all this, fans were outraged that Kourtney had collaborated with Boohoo in a role focused on sustainability and shared their thoughts on Twitter.

“Private jet Kardashian, worth $65 million, is now a ‘sustainability ambassador’ for fossil fuel fashion brand boohoo, where she ‘talks to sustainability experts to better understand the challenges and opportunities of the fashion industry’ We will, we absolutely can’t,” one person tweeted.

Private jet, worth $65 million Kardashian currently serves as a “sustainability ambassador” for fossil fuel fashion brand boohoo, “will speak with sustainability experts to better understand the challenges and opportunities in the fashion industry.” We absolutely KANNOT.


Twitter: @venetialamanna

Another wrote, “It’s not that Kourtney Kardashian is launching a ‘sustainable’ line with boohoo, they have the money so you can turn down offers from them and work with a brand that truly promotes slow fashion”.

It’s not that Kourtney Kardashian is launching a “sustainable” line with boohoo, but money so you can turn down offers from them and work with brands that truly promote slow fashion and pay their garment workers ✌🏽✌🏽


Twitter: @MelissaToplis

As someone else said, “Boohoo’s sustainability ambassador is an oxymoron if I’ve ever seen it.”

@venetialamanna @KarinIsSharing Boohoo’s sustainability ambassador is a contradiction if I’ve ever seen it.


Twitter: @apathybronson

Before long, some fans called all of this a “obvious” example of “greenwashing.” A company is basically pretending to be environmentally conscious to get people to believe they are doing their part to protect the planet.

“This is nonsense. How can you become a ‘sustainability ambassador’ with a brand that mass-produces 24/7? No critical thinking is needed about this obvious greenwashing. This is terrible,” one person wrote.

This doesn’t make sense. How can you become a “sustainability ambassador” with a brand that mass-produces 24/7? No critical thinking is needed about this obvious greenwashing. This is severe. https://t.co/QQODEQBFp3


Twitter: @nisafareeha

“Kourtney Kardashian, Boohoo’s sustainability ambassador, ventures limited to two collections, and the brand adds more than 100 new items to the site every day. #greenwashing Best,” another wrote.

Kourtney Kardashian is Boohoo’s sustainability ambassador for limited ventures in two collections, while the brand adds over 100 new items to the site every day, while the best source for #greenwashing: https://t.co/Nm1r6DO5zt


Twitter: @SydneyGBarlow

On Instagram, fans repeated the same feelings. “Green Washing!!! Boo Hoo is fast fashion,” one person told WWD. announcement post. “The biggest bs greenwashing I’ve ever heard,” said another user.

Meanwhile, vintage retailer Shrimpton Couture – an online source of curated vintage items – also marked the entire collaboration as a blatant example of “greenwashing” and “hypocrisy.”

“Fast fashion is not eco-friendly,” he wrote on Instagram. “It is the most hypocritical hypocrisy. Overcome yourself and your lies. Such greenwashing.”

Many fans shared their opinions reddit To explain “fast fashion won’t be 100% sustainable”.

“Boohoo is not 100% sustainable. Fast fashion is one of the major causes of climate change,” wrote one user. “What is sustainable about fast fashion?” Another question.

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